Our mission is simple: to promote and inspire kindness in the pursuit of a happier, healthier, and more prosperous world for all. Using strategies rooted in the humanities and behavioral science research, our unique blend of activities is intended to increase the presence of kindness, empathy, and compassion in peoples’ lives.
Kindness is not just another four-letter word. Although we constantly hear that kindness is important, and about the “Golden Rule,” it can be hard to put that into practical terms. We aim to do so by offering engaging programs and delivering moving content that depicts, describes or discusses kindness. We aim to make kindness tangible, measurable and most of all, more visible. Kindness is not an abstract concept or lofty ideal—it is something we are all capable of practicing and worthy of receiving. Research suggests that exposure to our programs and content will make you feel happier and more connected to the world around you, with less stress and better health.